Marketing guerilla: fake-fake-blogs

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In last months, there has been a lot of noise about fake blogs, companies creating dummy blogs to praise their products, acting like a real personn who really like this product.
It’s not new, it has been used for years on by authors using fake identities to praise their own books.

After a new EU directive, this kind of behavior will be forbidden at the end of the year.

It’s the last happy year for companies using this technique, and I wonder if it would be possible to counter-attack them at their own game: creating fake-fake-blog, praising a product so much that it obviously appears as a marketing campaign.

  • What would be the needs for this kind of attack?
  • How would it be efficient, and how to mesure its effectiveness?
  • Would it be possible to create a win-win situation using this strategy?